King Sauce
In modern times most people don't have the time or the skills to cook. Delivery services are a handy solution but very expensive if used to often. Instant meals are neither healthy nor very tasty. A new business based in Königstein delivers handmade pasta sauces in different flavours. We support them with a new branding design.
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The hand-lettered logo type is placed on a simplified blob of sauce. It also represents the burst of flavours in your mouth when eating King Sauce. The design appears light and funny fitting for the target audience of younger people like students and pupils. Every sauce flavour has its own colour theme for better differentiating in the aisle. The business card is printed with partial UV coating. Therefore the logo is very shiny and bright.
