Fahrschule Bö
We created this corporate design for the fictive driving school Bö. Their brand essence is to teach their students sustainable driving. The claim 'en route with a fresh breeze' supports the brand's goal.
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The logo is kept as reduced as possible. To show the theme of the breeze throughout the corporate design, the letters are italic and the diaeresis of the letter … are blown away a bit from their actual position to visualise the wind. This diagonal design element is used for the other corporate elements. It is a strong recognition feature.
