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Frechling

Dubai Olympics 2024

This fictional project shows a possible design for the olympic games 2024 Dubai is a very traditional country. However, it wants to present itself in a modern way. This balancing act I had to take care of in my project.

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The concept of the Olympic Games 2024 in Dubai is based on different aspects of the arabic culture. The typography is a mixture of modern arabic calligraphy and the spectacular architecture in Dubai. Tradi­tional boats of the arabic seamen are depicted by the outer shape of the pictograms. The omnipresent pattern shows the variety of the modern vibrating mulitcultural city of Dubai.